ESTEE LAUDER BEAUTY PLAYGROUND

The first Estée Lauder concept store - #BEAUTYPLAYGROUND has finally opened in Sunway Pyramid on the 26th of November! I was invited to this exclusive launch as a blogger and I also had the opportunity to get my hands on the latest products in the store! 

What's so special about this concept store? 

Every aspect of this store has been designed exclusively for the millennial generation. There will be 6 play areas in this store, where you get to try out the products ranging from skin care to makeup, nail polishes and even fragrances with your girlfriends! Feel free to navigate around the store, treat it as a playground (but as usual, no vandalism is allowed yo), and have an interactive and engaging experience with the beauty specialists!

Congratulations Estée Lauder!

Kendall Jenner inspired makeup demonstration by Leo Wong, Estée Lauder Global Makeup Artist.

With just a few products, the look is done. And the model looks absolutely stunning after the transformation by Leo Wong!

After the makeup demonstration, we were ushered into the store to check out the play areas!

"GLOW ON", the 1st stop among the 6 play areas, allows you to choose the right type of skin care products for your skin with the help of the well-trained beauty specialists from the Estée Lauder's "Dream Team". The recommended products are arranged nicely according to the type of skin you wish to achieve - bright, beautiful or radiant?

For me, I want to simultaneously achieve all. HAHAHAH.

I also love how they display the descriptions of the products and step-by-step instructions of using them. This way, the consumers will be able to get a better understanding about the products prior to purchasing!

Moving on to the 2nd stop - "GLAM UP"! Just as the name suggests, feel free to play around with the makeup products to discover what complements your skin tone the best!

Go on and try out Estée Lauder's new Double Wear Brush-on Glow BB Highlighter!! It's a multi-purpose product that conceals your dark circles, and at the same time highlights your facial features.

HEAVEN!!

Glam-ing up! 

Ahhhhh, the Pure Color Envy Liquid Lip Potion is also another must-have!! Available in 12 different shades, the colour pay-off is super pretty and saturated. It has a creamy and moisture-rich formula, which glides on your lips perfectly with one effortless swipe. Love it!

Wonders never cease in Estée Lauder! In the 3rd stop, "GET POLISHED" invites you to bringing an edge to your look - with a nail colour of your choice! 

I chose this shimmery shade of silver, which I personally find absolutely gorgeous! 

After getting your nails done, do check out the 4th stop - "MIX AND MINGLE" - for the latest fragrances and gift sets - all of which make perfect gifts for your family and friends!

With Samantha and Karen!


After your look is done, move on to "STRIKE A POSE", the 5th stop! Feel free to release yourself, take tons of selfies and wefies with your girl-friends in front of the coolest digital photo wall in the store! You get to actually select the background you fancy!

Before leaving the store happily wielding a brand new blade of confidence, don't forget to check out the last stop - "Chill with Kendall Jenner". Here, you can discover Kendall Jenner's favourite products and latest looks! 

It was indeed an interesting experience for me! I find the concept revolutionary and really worthwhile. Really, who would have thought that shopping for makeup can be such an adventure? If you and your girl-friends happen to hang around in Sunway Pyramid, feel free to drop by Estée Lauder's #BEAUTYPLAYGROUND for an exciting transformational journey!

Also, do you know that you can also shop Estée Lauder's products ONLINE now?!
I can totally foresee myself checking their e-commerce site, www.esteelauder.com.my, whenever I am free hahahaha. :P